So, you’re ready to do some home improvement but don’t know where to start? Well, rest easy because we’ve got some great tips and tricks for you. Whether you’re selling your house or want to spruce it up and make a warm environment for you and your family, home improvement doesn’t always have to cost you an arm and a leg. Best of all, you can do most of it
yourself. From weekend home improvement projects to best home improvements to increase value, there are plenty of things to improve your home. But, before you hop in, you’ll want to keep some things in mind. So, get out your toolbox, cause I’m Al with Tool-Time…I mean Mike with List25 and here are 25 Smart Home Improvement Tips You Need to Know. 25. Being zealous to take on any project, it can be easy to forget basic safety. Sometimes you might try to cut corners to save some money to the detriment of your safety. But, no matter what, always wear the
appropriate equipment whether it be eyewear, gloves, foot protection, or something else. 24. 300 people die from falling off ladders each year andÂ 164,000 people end up in the emergency room.
On top of that, the United States is the world leader in ladder deaths. So, buy a strong, sturdy ladder, and follow appropriate safety guidelines. 23. Hanging pictures is the most frustrating task when decorating your new home. While there are numerous gimmicky tools to help you solve this problem, all you need is some blue painters tape. Stretch the tape from one hole to the other and then place the tape on the wall where you want the picture to be. Hammer in the nails at each end of the tape. 22. Whenever doing any project, always remember to measure thrice (that’s 3 times) and cut once.
Be meticulous, take your time, and be sure what you’re doing is exact. Otherwise, you might make more work for yourself down the road. 21. If you’re a homeowner, no one has to tell you energy is expensive. It can suck the money right out of your wallet. A top priority should be finding the energy holes in your house and fixing them. It could be as easy as replacing yourÂ light bulbs to LEDs, upgrading your appliances, getting a smart
thermostat, or installing better insulation. 20. Speaking of saving on energy, you should shut your closet doors regularly. Yes, it might sound ridiculous, but it’s true. Making sure your closet doors are shut insulates your house and saves on energy. 19. Ditch the cheap tools you got for Christmas or those old tools you’ve been using since college and go invest in some quality tools that you can use for years. It shouldn’t have to be said, but having good tools will make your job much easier.
18. If you want to keep your house fresh and clean, save some money, and stay healthier, then make your own cleaning solutions. There are plenty of easy recipes online without the harsh chemicals of store-bought cleaners. 17. Let’s face it, most people
forget to replace the furnace filter. A clogged up filter will put extra strain on the blower, making it work harder and potentially wrecking your furnace in the process. Set a reminder on your calendar to replace the filter regularly. Depending on the filter, you might have to replace it once a month or once every three months. Regardless, make sure to replace it. 16. Usually, a hot water heater is set at 140 degrees Fahrenheit, but it doesn’t need to be that scalding hot. The U.S. Department of Energy recommends putting it down to 120 degrees, instead. 15. If you’re looking to sell your house, it goes without saying you’ll want to spruce up the property. However, it doesn’t make sense to put money into projects that won’t give you much of a return. Once you’ve figured out what those are for you, prioritize them by value and start checking them off the list once completed.
14. Maybe you want to upgrade your kitchen but don’t have the money. An easy and quick way to give your kitchen a tiny spruce is to update the cabinet pulls in your kitchen. You can do it yourself, and it won’t break the bank. 13.
Depending on the age of your faucets, you might need to replace them. Whether hard water has damaged them, or they’re not cosmetically appealing anymore, replacing a faucet is easy and fairly inexpensive. 12. If you have kids, or if you’re honest with yourself and know you stay in the shower too long, installing a shower timer might be just what you need. It’s easy and will help you reduce the amount of water you use.
11. It might sound strange, but replacing your garage door can give you one of the highest returns on investment, approximately percent. If you get a little better-looking door than you already have, it’ll greatly improve your house, make it sell faster, and for more. 10. While you’re replacing doors, you’ll want to turn to your front door next. Upgrade to a steel entry door, and you’ll likely see aÂ 1percent return on investment. 9.
Outside lighting fixtures near your entryways and garage can look pretty worn and rusty over time. If yours look like they need to be replaced, there’s no easier way to give your house good curb appeal than replacing them. 8. Everyone loves popcorn, but today, unfortunately, no one loves popcorn ceilings. They scream outdated. The bad news is this isn’t an easy process and requires many steps and patience to see it through, including asbestos testing if your house was built before the 80’s. 7. Painting the interior trim is no small feat, but if your house has an outdated trim, giving it a modern and updated look will certainly improve the quality of the home.
Unfortunately, this will require patience and plenty of research. Use the wrong brushes or rush the project and you might do more harm than good. 6. Some home improvement projects can easily be done by a novice repairman. Do a little research, maybe ask a friend to give you a hand, and get the task done. Others, however, are much more difficult and should not be done by an unskilled professional. Know when to call a contractor or professional when a job seems like too much. It’ll give you peace of mind knowing it was done right. 5. If you want to sell your house, putting up a neutral coat of paint will help make your house look new, clean, and fresh.
Or, if you’re sticking around, putting up some color will
certainly make you feel more at home. You’ll be simply amazed at what a change it will make! 4. Who said you needed a large home office? If you’re looking for a home office, but you’re tight on space, you can convert your closet into one. 3. Solar energy has become the new thing to do. Installing solar panels will save you money in the long run on energy costs, and if you do it before 12/31/2019, the U.S. government will give you a 30% tax credit. 2. Not all landscaping has to be done by a professional. Whether you want to add a stone path, do a little gardening, or just improve the look of your lawn, a little bit of work on the outside of your house can go a long way.
1. If you haven’t’ replaced your shower head in a while, it might be time to replace it, especially if you have hard water. Hard residue and scum can build up over time, reducing the water pressure. Fortunately, replacing a shower head is cheap, easy, and will greatly improve your showers. So, do you have any home improvement tips we may have missed? Let us know in the comments below, or tweet your answer to us @List25.
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There are many reasons to own a condo in downtown Edmonton. In addition to all the benefits and attractions of living close to the city centre, condo living itself has considerable upsides. For example, low-maintenance, high-convenience, and luxury are three big draws for downtown Edmonton condos. The condo real estate market in Edmonton also offers a great variety of condo types to suit any buyer. From the stylish new towers in striking designs, to fashionable industrial-style lofts, to the more down-to-earth low-rises
Find your dream downtown Edmonton condo below, or read more about Edmonton’s great condominiums and what they have to offer.
Want to find the perfect condo in downtown Edmonton? Contact Ryan Dutka today to start your real estate journey, and let Ryan pre-qualify condos that are perfect for you!
About Downtown Edmonton Condominiums
As mentioned, there are many reasons to own a condo in downtown Edmonton. Luxury and comfort are two big features of most condos, and the downtown Edmonton market is no different. Common interior features in this market include hardwood flooring, expansive floor-to-ceiling windows, balconies with fantastic views, tall ceilings, and gourmet kitchens. These highlights and more are available within Edmonton’s stylish condo developments.
Here are just a few of the notable condo buildings in downtown Edmonton:
Ultima Tower – This modern building is defined by granite, steel, glass, and luxury. From the 10th floor patio to the hot tub, cabanas, and well-equipped fitness centre – Ultimate Tower has it all covered.
Icon Tower I & Icon Tower II – Two tall towers boasting excellent views and a fantastic location on 104th Street. Units here are the picture of urban luxury.
The Century – Affordable, with great views, and located right on the 104th Street Promenade.
Phillips Lofts – A historic structure for the discerning buyer. The original structure accents the completely updated and renovated interiors.
Excelsior Lofts – Renovated lofts with a warehouse feel. Fashionable and with all the space you need to add your own personal touches.
The Falcon – High-end finishes, including quartz counter tops and porcelain tile, encapsulated within a masterfully designed structure.
The Cosmopolitan – Right in the heart of downtown, these units offer tremendous space across their kitchen counters, pantries, storage spaces, and even the building’s own fitness room.
The amenities list at these buildings will usually feature a few common items, like fitness centers, social areas, secure parking, door security, 24-hour concierge services, and even an indoor pool (or two).
Downtown Edmonton Area Information
Downtown Edmonton is typically regarded as the area encompassed by 109th Street to the west; 105th Avenue to the north; 97th Street to the east; and 97th Avenue, Rossdale Road, and Grierson Hill to the south.
Although relatively small, this area packs in an impressive array of attractions, and grants quick access to neighboring areas like Oliver, Queen Mary Park, McCauley, Boyle Street, Riverdale, and Rossdale.
Jasper Avenue, 101st Street, and 104th Avenue are considered the main drives here, home to many business and notable venues. Just some of the location highlights within downtown Edmonton are:
The Royal Alberta Museum
Art Gallery of Alberta
The Legislature grounds
And all of these are surrounded by a huge variety of restaurants, cafes, theatres, and other entertainment facilities.
The local government is undertaking a concerted effort to develop and deepen the community character of various portions of downtown Edmonton. Notable areas with their own style and focus are The Quarters, the ICE district, and the arts district.
The area also boasts a number of parks, particularly along the Saskatchewan River. Sporting facilities, including a golf course, can also be found here. So living in downtown Edmonton also means you can get your regular fix of the great outdoors.
Enjoy outdoor markets, cultural events, unbeatable commercial opportunities, and an Oilers game or two in downtown Edmonton.
LET US HELP YOU ACHIEVE YOUR GOALS!
Click below or phone us at 780.988.0001 and tell us what you’re hoping to accomplish as a buyer or seller of Edmonton real estate. We’ll guide you every step of the way!
When it comes to quality of life and natural beauty, Griesbach homes for sale truly raise the bar. Located just twenty minutes north of Edmonton, this charming neighborhood will blow you away with its design and charm. Not only is it one of the fastest growing neighborhoods in Edmonton, but it is also home to many convenient amenities such as schools, dining options, shopping, and a community center. Because of its location and easy access to essentials and entertainment, it’s perfect for business owners and families.
Real Estate Statistics
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Discover Griesbach Real Estate
Once a military base, Griesbach is now home to a charming residential neighborhood dominated by single family homes. Now, Griesbach real estate boasts affordable prices and a central location close to shopping, restaurants, and schools. At its center is Griesbach Community Garden, a magnificent place to walk along quiet trails and appreciate the gardens.
Parks and waterways make this neighborhood a real draw for those who want to live outside of the busy city. Single family homes were built within the last several decades, making them some of the newer residences in the city. Homes are built a fair distance apart, allowing for privacy and large backyards, with living spaces averaging around 1,000+ square feet. Prices start at around $300,000 and go up from there.
The Major General Griesbach School is known for its outstanding staff and well-maintained grounds. There are some lovely developments happening in that area as well, which make for great real estate and investment opportunities for those who want custom built or brand new homes. Several lovely townhomes are also nestled near the school, with beautiful gardens and convenient amenities.
If you want a quieter, more peaceful place with access to waterfront views, check out the Patricia Park area. Patricia Lake is absolutely breathtaking and offers some of the most fantastic hiking trails in the neighborhood. See all kinds of migratory birds, hawks, and wildlife. Some Griesbach homes for sale are so close to the park, all you have to do is open your door and you’re there!
Life in Griesbach
Griesbach is as peaceful as it is convenient. With parks located throughout this lovely residential neighborhood, as well as jaw dropping waterfront views, you just can’t go wrong.
Patricia Lake is actually a light infantry memorial and is a wonderful place to reflect and pay thanks to those who serve our country. Its shores are full of flora, and views are as picturesque as you can get. Take a leisurely walk along the trails leading around the lake or ride your bike; the choice is yours!
For those who want to see the sights in Edmonton, hop in your car and get on 97 St NW; it will take you straight to Edmonton. There, you can find everything from The Royal Alberta Museum and the Shaw Conference Center to Edmonton City Center and Roger’s Place.
LET US HELP YOU ACHIEVE YOUR GOALS!
Click below or phone us at 780.988.0001 and tell us what you’re hoping to accomplish as a buyer or seller of Edmonton real estate. We’ll guide you every step of the way!
Contact Ryan Today
Listing information last updated on September 6th, 2019 at 3:46pm MDT.
Hays Ridge homes for sale are located within the latest luxury community to be developed in the Heritage Valley area of Southwest Edmonton. Bordering the Jagare Ridge Golf and Country Club, some of these new construction homes offer home buyers panoramic vistas of Edmonton’s rolling green countryside. Hays Ridge real estate gives you a luxurious home in a rural setting just a 30 minute drive from down Edmonton. Offering upscale custom homes in a master planned community with an abundance of local amenities, Hays Ridge has some of the most desired and sought after properties in Edmonton.
Explore Hays Ridge Real Estate
Hays Ridge real estate has a great selection of luxury custom homes in a wide variety of styles and floor plans. From classic French bungalow styling to more contemporary two-storey estate homes, Hays Ridge has something that appeals to virtually every home buyer. Well appointed, expertly crafted, and exceptionally appealing, these stunning executive homes are the epitome of luxury living.
Featuring the latest in building materials and methods, these executive properties are on the leading edge of the luxury home real estate market. Open concept floor plans, bright and spacious kitchens, private bedroom suites with large walk-in closets, and spa-like bathrooms are common to many of these newly built Hays Ridge properties. The oversized, private lots are ideal for outdoor entertaining and are ideal for creating a personalized play area for the younger family members.
More affordable homes in this area are around $800,000, with some of high-end luxury homes priced closer to 3 million dollars. These more affordable housing options can be found along Hainstock Green. The unique exterior of each of these homes makes it easy for you to choose the styling that appeals to you. The wonderful mix of colours and exterior building materials lets you know that your homes is definitely customized. With around 3,000 square feet of living space, 3-4 bedrooms, and 3-4 bathrooms, you’ll have all the space you could want in a home of this caliber. Some of the fantastic features of these properties include:
Vaulted ceilings in the living & dining
Sleek, bright kitchens
Hardwood flooring throughout
Separate bath & shower in the master
If you are in the market for a Hays Ridge luxury home for sale, then be sure to search along Howatt Drive. Many of the premium lots are in this part of the community and offer home buyers stunning views of the prairies or Jagare Ridge Golf Club. There is a large range is square footage in this segment of the market, given that the homes are custom built for each buyer. However, homes over a million dollars can be found at around 3,000 square feet to well over 4,500 square feet. These properties also have about 3-5+ bedrooms and 4+ bathrooms. Many of the homes offer at least a 3-car garage, and have nicely landscaped lots. Some of the homes at the top end of this real estate market may have some of the following features:
Exclusive ravine lots
Wet bar & games room
If you are interested in purchasing a lot in this area, then have no fear as there are still some available. Starting in the low-300s, you’ll be able to pick the best location for your new luxurious home. You can also pick the style, size, and fit and finishings that appeal to your tastes. Regardless of what you are looking for in a home, this community is ideal for creating the custom property that fits your family.
Living in Hays Ridge
Aside from great proximity to the golf course, Hays Ridge properties offer home buyers excellent access to recreation within the community itself, including the nearby ravine system. An abundance of green space in the neighbourhood provides ample opportunity to enjoy outdoor activities including walking, jogging or cycling along the extensive path system. There are also a variety of sports fields, ball courts, and playgrounds to provide plenty of exercise and play opportunities for the entire family.
A quick trip to the Currents at Windermere shopping area provides residents of Hays Ridge and residents of Ambleside, Windermere, Glenridding Heights, and Keswick, with plenty of retail shopping, restaurants, entertainment, and professional services. Once the community is more built up, local commercial offerings will be available just blocks from many of the homes in the area. Links to the surrounding communities are just minutes away using Anthony Henday Drive. This main roadway offers exceptional access for commuting to work or getting around this fantastic city!
This area of the city borders the North Saskatchewan River and runs from The Riverside Golf Course down through Bonnie Doon, Queen Elizabeth Park, Garneau, and along to Windsor Park. Across the river from downtown, South Central Edmonton real estate can be found in a number of affordable areas, along with well-established communities, and is nestled amongst a wealth of green spaces and outdoor recreation. Residents can enjoy walkable neighbourhoods with great schools nearby including the University of Alberta, and plenty of restaurants to choose from, as well as bistros, cafes, tap houses, theatres and more.
Discover South Central Edmonton Properties
From the great retirement options in Bonnie Doon to the well-priced, high-value homes in Garneau and the mature neighbourhoods like Windsor Park there’s South Central Edmonton properties here to suit all home buyers.
Whether you’re looking for a hassle-free condo or townhouse, a modern estate with breathtaking views, a large family home that boasts brand new fixtures, or a vintage bungalow waiting for the inspired eye of renovators, you’ll find what you’re looking for with South Central Edmonton real estate.
The Urban Outdoors Of South Central Edmonton
The greenbelts here offer residents nature trails, walking paths, scenic golf courses, picnics, playgrounds, sports fields and more. Mill Creek Ravine Park has off-leash dog areas and pristine bike trails, while William Hawrelak Park provides picnic spots along the river, and is the site of special city events including the late summer Heritage Festival.
Restaurants of South Central Edmonton include the popular Continental Treat Fine Bistro and its unique dill pickle soup and comprehensive wine and beer selections. Other attractions in the area include the C & E Railway Museum and Sugar Swing Dance Club. This is a great central location for those who work downtown and who want to be part of the excitement and action of the city but with the rural escape of the great outdoors right in their backyards.
Do you want a closer look at the neighbourhoods we’ve listed for South Central Edmonton? We’d be happy to take you through some properties that have caught your eye and fill you in on the areas. Give us a call at 780.988.0001.
Northeast Edmonton homes for sale have the advantage of being in a location that is convenient while also experiencing a fair amount of growth. This thriving community is known by locals as “The City of Champions” and offers everything from single-family homes to condominiums and everything in-between. The opportunity for any kind of real estate is here in Northeast Edmonton, making it the perfect place for first time homeowners, empty nesters, retirees, and many others!
Register with us and gain access to the search features and tools on our website that will help you prepare for buying or selling in Northeast Edmonton homes for sale. Search other areas in the city as well to gain an understanding of the market comparables.
Golf communities, homes backing out into the woods, and new developments offering great views of greenbelts are all characteristic of Northeast Edmonton homes for sale. Single-family homes tend to be on quite large and have plenty of room for families big and small.
More opulent homes have features such as heated garages, designer laminate floors, granite counters and more. Homes at more affordable price points include stylish condos and townhouses that are close to essential amenities and transit. Prices start at around $50,000 and go up to more than 1 million dollars, meaning that Northeast Edmonton real estate offers a broad variety of homes and styles to choose from.
For the nature lovers, the area around Ravencrest Golf & Country Club is spectacular and full of wildlife and bird watching opportunities. Golf is just a great bonus! Homes in this area tend to be single-family homes, many of which are situated at the end of peaceful cul-de-sacs. Even better, the North Saskatchewan River offers jaw-dropping waterfront views.
If you want a place closer to the hustle and bustle of city life, then check out neighborhoods like North Edmonton, Montrose, and Newton. Here, you can find condominiums and townhouses, as well as single-family dwelling. You can also have access to all kinds of nearby amenities like Dollarama, A&W Canada, and RBD Royal Bank.
Life in and Around Northeast Edmonton
Outdoor recreation is one of the most popular aspects of life in Northeast Edmonton. There is no shortage of hiking trails and certainly no shortage of beautiful parks. Set alongside the North Saskatchewan River, there’s no place more picturesque in all of Edmonton.
The number of Parks in this region is absolutely phenomenal, and one of the largest is Tiger Goldstick Park. Here, you can have full access to public hiking trails, swimming holes in the North Saskatchewan River, and just get away from the city for a while. It’s the perfect place to unwind!
Major essential amenities are available throughout Northeast Edmonton, but some of the best can be found in the Kennedale Industrial and Clareview Business Park areas. Here, essential shopping and dining options can include, but are not limited to, the following:
Find your dream property in the Edmonton luxury real estate listings below! Sitting at the height of decadence and the ultimate in high-end living, Edmonton luxury homes for sale raise the real estate bar high and provide the most stunning properties in the city if not the province.
Starting on the low-end at $1-million and increasing in price from there, luxury real estate in Edmonton offers a lifestyle that most only dream about and yet few attain. Custom designed and built, Edmonton’s luxury homes are the pinnacle of home development and design providing some of the best styling, materials and craftsmanship the city has to offer. For those looking to find or build their dream home, and have the means to do so, it’s difficult to match Edmonton luxury homes for sale.
Living in luxury properties in Edmonton is nothing short of spectacular and is the ultimate in comfort and affluence. Detached homes often offer features that one would rarely find with the average Edmonton home including home gyms, state-of-the-art home theatres, large gourmet kitchens complete with spice kitchen, several living spaces and stunning city or ravine views. Exteriors can often showcase incredible professional landscaping, heated swimming pools and spas and outdoor entertaining areas including covered patios and outdoor kitchens. Edmonton luxury condos often provide some of the same features including stunning city views and incredible in-suite luxuries with the added benefit of security and heated underground parking and storage. When it comes to extravagance and opulent living in Canada, it’s difficult to beat the Edmonton luxury real estate market.
– If you’re under five years in the business, you wanna a learn how these two did 122 transactions the first 3 years in the business? Watch the show. (rock music) Hey, welcome to the Tom Ferry Show. Today I’m speaking directly to agents that are less than 5 years in the business, who have the desire to become exceptional. So, if you’re watching this right now and your desire is to take your business from two or five or seven transactions, and get to 87
transactions, 66 transactions, did I say that right? This is what the show is all about. So, let’s just start by just some introductions. Tell ’em who you are, where you’re from, how many homes that they now know, and how long in the business. – Anne Schreiber , Schreiber Team from San Diego, California north county and Last year we sold 63. This year, we’re on target for 100. – Congratulations. Six years in the business? – Yes. – Unbelievable. – Jeremy. – Awesome. Jeremy Cady I live in Atlanta, Georgia. I have a team in Atlanta, and I have an expansion team in Jacksonville, Florida. We are completing our fourth year, and we’re on track to do 120 transactions this year, and are smiling and having fun.
– Alright, so now, as you’re watching this I don’t want you to get overwhelmed. I asked these two, specifically, to be apart of this show to talk about the tactics. So, whether you’re watching, you could be 20 years in the business and looking for a little reset. Or, you’re just coming into the real estate industry you’re four or five years in. How do we
really do it right? So I want to just start with if you were starting over today knowing what you know now, what would you have done differently. Either one of you. – I think for me I hired a coach very quickly when we got into the process which I believe was probably one of the greatest decisions that I made.
I didn’t even know the magnitude of the decision at that point. But looking back, I would have stayed very consistent. – Consistent with what? – My coach and I, we really came up with, basically, pillars and business plans of where our leads were gonna come from. But when and I think a new agent can probably relate to this, when you don’t see results in 90 days you run this way, and then you try to run this way.
– I tried this and I tried that, – Absolutely. – And I tried this. – So, to answer that question, looking back, I would have stayed extremely consistent for a minimum of nine months, maybe a
year. On levers that we said, whether you’re buying leads, whether it’s for sale by owners, whether it’s expiress. Whatever you’re getting your business from in the plan, – Your past clients, open houses. – Stay consistent. – Knocking on doors. Yeah, I don’t care if you freaking out. Stay consistent, because it’ll work. – This show could stop right there if everyone just did that.
Think about it, in the number of people I talked to, I tried this and it didn’t work. I knocked on doors once. I tried an open house no one showed up. Oh no you’ve gotta do it 30, 40, 50, 60, 80 times. – Instant gratification society. – And then you start to get some data. So Anne what would you say? Looking back six years ago which was like yesterday. – Well I did the same I joined coaching really quickly which had a profound impact mostly financially. ‘Cause we didn’t have any money.
We had no money when. – Okay speak to that. – Well it’s really a super expensive business and if you have no money you have to be very creative. So at my first summit when I was there and you still do
this and it still matters. You were like here’s your first commission check. This amount goes here, this amount goes here, this amount goes there. – You’ve seen this on the Tom Ferry Show. – And when you have savings and you manage your money correctly you can make different business decisions.
You don’t have commission breath, you’re not panicked it like drives so many things when you have money in the bank. You can make better decisions than huh! I have to close this deal, so that and also organizing your database I would have gotten an accountant a lot
sooner. I would have had a bank account a lot sooner, I would have had a credit card a lot sooner all for the business. – Like business accounts. – Yes. – Yes. – That would have separated it. I didn’t separate it from all my business stuff for about 18 months and that was a mistake. – Let me intervene on both of you really fast. I think the vast majority of people that get into real estate business think they’re getting into selling houses. – Yes. – Yes. – As if it was like I sell cell phones and I sell houses, right? People that sell cellphones aren’t running a business.
They’re a sales person, you walk in and you say I want that phone. – Punch in punch out. – Talk about starting a business. Like share with
them what does it mean to business. What should they be focusing on if they’re watching this if they’re not incorporated as an example. What should they do? – Well you have to have a business plan which I was lucky enough to have both you and my sales manager ask me to do and when you’re an entrepreneur you look at the world differently. You wake up and you know you’re unemployed everyday and you have to go find business. That is very different than I’m gonna go sell. So I don’t know if that helps but. – Yes so starting with the business plan which you got hit kinda two different ways.
And you’re an entrepreneur, if you don’t kill you don’t eat. So running a business, starting from the beginning. – I think one of the biggest things that happen to me is I was introduced to the network of people and one of my favorite sayings says, if you sit with winners the conversation different. And so from the very beginning I very intentionally sought out the help of people that had been in the business 15 years, had
reinvented themselves. Fallen, gone down or whatever and I just gleaned knowledge and said how do you do this.
How do you do that and how do you do this. And in this space, I mean real estate agents we all like to share, we like to talk. We like to go back and forth and the value of that allowed me to basically wrap my head around that my business is not a hobby. This is not a hobby, I mean yeah I can go sell houses.
You can go sell three or four houses and five houses, that can be a hobby, that’s a cool hobby. But if you actually want a business, you actually want something you can transfer to your family or change your family tree or have something you feel passionate about. It’s gonna have to be
business, so what is a business, it takes time, it takes a plan. But I believe mentors are huge and it changed my world. – Having the exposure right. – And anyone, any new agent could literally plug into any eco system, yours mainly.
And just say hey, you’ve sold 372 houses can I just come buy you coffee for two hours and I’ll wash your car. Tell me how you did it. – But what if they say no? – Then go pick the next one. – Thank you very much. – ‘Cause we all share. – Right ’cause so many of us we get stuck in the no and I’m like well that’s what’s gonna kill you in every area of your business. If you get the no and you stop. – Why wait five years to make a mistake. – Exactly, exactly. – Learn from the beginning. – Mindset, accountability, all that stuff is just gigantic being a business owner.
And you have to talk with other business owners and study success and fill your mind, right. With all of how to handle no. – So let’s talk about a daily schedule. Let’s get really granule, so it’s year one in real estate. And how many homes did you sell year one? – 61. – Okay so 61 and we kinda talk about it, I know it drives you nuts, I know. Now you gotta remember – It was crazy. – He also came from running a business and he was
used to a certain lifestyle which we can talk about in a minute. – That’s correct. – So Anne how many homes did you sell year one? – Five. – Five, this is perfect, right perfect. – It is. – How did do in year two? – 15. – 15 I think that would be called three x. What did you do the next year? – 36.
– Hello that’s called exponential growth. – There it is that’s the growth. – so let’s talk about maybe at 15 transactions and 36 transactions what did your schedule look like and what did your schedule look like year one? Let’s go ladies first, can you process that real quick? – Year one, I don’t think year one is anything we would want to replicate. – No, so let’s talk about. Yeah let’s talk about what we did
in 15 transactions and 36? – Yeah well I mean you have a schedule, you’re running a business, you show up, you get up. I am an athlete so I get up, I exercise. I fill my mind with something positive, even if it’s just reading for five minutes. Write everything I’m grateful for, send it to my real estate coach. And just that act alone, honestly like I can track on the dates on my gratitude journal when I’m not doing it and what happens with my business. So that’s a huge thing for me and then showing up, prospecting for an hour, doing all of the things that drives business to you first. – Okay you just talked about, morning routine and prospecting.
– She did it all. – Yeah I mean if everyone watching just shut it off and just said I’m gonna do that for the rest of my life. They would retire from real estate, they would be just fine. So break it down for me, who were you prospecting? – My sphere initially because that’s all I had. ‘Cause I didn’t have past clients or they had just bought their house. – All five of
them. – Yeah all five of them, so database also Facebook groups. I was running a smaller business but I was really influential inside Facebook groups and that really helped me, so social media was huge.
Just being of service, servants heart. – So talk to us about what you said to people in year two and year three, I mean in your sphere. Right and you call me, we have contacts, kids, life, whatever, you’re an athlete, I’m an athlete. Ring, ring, ring, hello? – Hey Tom, how are you doing? – Is this Anne ? – This is Anne Schreiber. – Oh my god Anne , how are you? – I’m great, how are you? – I’m doing outstanding, what’s going on? – Well I don’t know if you’ve been seeing online. I know we’re friends on Facebook and I’ve made a big change for my family and I started a real estate company. And we’re selling real estate now, I just wanted to be sure you were aware of that. – Congratulations! – Thank you very much. – Okay so I gotta be honest, is everyone in San Diego now in real estate? – Well it wasn’t then but maybe.
But you know me, we’ve had a good history together. You know that everything I go after I go after with a
1000% and I just want to be your trusted advisor in real estate. I’ve invested a lot of time, energy and money and coached by one of the top coaching company in the world for real estate. – Such a powerful note there. – And I’m exposed to all kinds of information that could be of great use to you whether you want to refinance your home, or you’re looking into what you wAnne a renovate. I meet and see clients every single day and if you’re thinking about doing a kitchen remodel you wAnne a talk to a real estate agent before you do that. – I gotta stop, if you’re watching this right now. If that was in year two and she’s coming out of the gate. You can hear her passion, you can hear her confidence. And obviously you’ve been doing this now for an illustrious six
years but when you say those kinds of things it fires up the person on the other end.
What was some of the objections you got early? – Okay thanks. – Yeah, ’cause they don’t know you, right because they don’t have a need at this time. They’re not rejecting you they just don’t need your service at this time. How did that “rejection” make you feel? – Well then I felt very rejected and I felt it was personal and my coach would say to me, “What are you hallucinating now Anne ?” And now I know, now you know I have a lot to offer. I am going inside homes every single day. – I like that passion! – Yeah, yeah, yeah. – I help people make decisions every single day. You can make a really big, wrong expensive turn. – Yes. – In a lot of different things. Whether you’re buying a new home construction without the consults of a real estate agent. Doing upgrades, whatever you’re doing, getting a loan.
And it would be really unwise not to speak with someone that’s in that industry everyday. If I wanted to go learn how to rock climb, I wouldn’t try to go do it on my own. – Yeah you’re not gonna cut your own hair. – No. – So I think again if you’re watching this right now, both Jeremy and I are sitting here and we’re going yeah, right. – That’s good energy absolutely. – See when you’re new to the business, if you come across like a new agent, it’s okay. You just won’t be an agent for long. Right, you
have to have a swagger, a bravado, a confidence. – You know how to say it. – 61 transactions what did your schedule look like? – Schedule definitely have a morning routine. That’s probably very cliche sounding. – It is but it’s okay, so for the ones that don’t understand it, what does it mean? I believe if you win the morning you win the day.
And I didn’t know that at the beginning but I absolutely mathematically saw that play out. That if I won the morning, if I had a morning routine. I mean I don’t think a morning routine has to be specific to anybody. – No. – I mean some people like to read, some people like to jump up and down, some people like to swim but your intentionally saying I’m gonna win the morning. And you’re intentionally saying I’m not gonna do morning appointments and I’m not gonna be a desperate real estate agent. I’m gonna control my life and I’m gonna control my schedule. But one thing my coach said in the beginning which is really interesting and I probably thought about this more than any. Is we sat down and he said, “Design the business based upon what you’re best at.” And so yeah new agents watching this there’s a plethora of different kinds of people that are going to enter
this space. And so yeah we sold 61 houses our first year but that was a very calculated plan. Like we really knew how to get there.
– You knew who you were going after, what you had to say, what you had to send. – And then golden thing and I think anyone watching this, when you design your business plan and you say this is what I’m gonna do, this is how long it’s gonna take to get there. What changed my business is I knew my daily number. It completely changed my business.
So what’s a daily number, I knew that a certain conversation would lead to a contract, I know a certain contract would lead to a certain closing. And mathematically would repeat to my goal. And that’s really simple totally mathematical. – Totally basic, that’s a business plan. – Yeah so you drill back to your daily number and I don’t care if you’re one day in the business or a hundred years in the business. I think that principle remains of knowing that number because then it’s just math. – We have clients today that, I was just with Tom Toole.
Every 17 conversations I have a closing and you go to the person next to him every 63 conversation I get a closing. So we know the
business is math and you can watch previous Tom Ferry shows to get the exact formula. You made very calculated decisions in terms of who you were going to go after. – Absolutely. – Anne was calling her sphere and working those relationships what did you do? – When we set up the business plan, in order to do the amount I wanted to do we knew we had to at least have four pillar. We’d have four income sources. So we picked expires, we picked for sale by owner, open houses and I didn’t have sphere which was really weird because I was in a brand new market.
So I was going cold turkey which arguably I think taught me a really interesting skill of being able to have some really ugly rejections. – Yes. – But knowing. – Yeah think about no sphere. – Yeah no sphere but knowing that we needed at least four pillars and so take that understanding and then compare it to someone that gets in the business and just wets the finger and say I’m gonna sell a house. Take that scenario which is that, that’s two worlds. – 100% – And that’s like two trajectories. – Okay so let’s talk, so you had very specific. I mean you demonstrated your skills. It’s clear if you’re gonna go expiress and for sale by owners and open houses as an example. Those are very specific skills, how do the two of you develop the skill and then I wAnne a talk specifically about the listing presentation as well but skill. How did you develop these skills? – Role playing. – Practice and role playing. – But no one likes to do that. I got into real estate because I want freedom. – That’s a recorded people. – You have to role play. – Yeah. – You have too.
– I don’t have to role play, talk to them. – What happens is you practice on your customers. – Bingo. – That’s what happens is you role play on the people that you so desperately need a transaction from. You role play
on them so back off that. – That’s expensive. – It’s the worst that you can do. Role play with people that are willing to say, hey that was a terrible, you said that terrible. ‘Cause what does pipe say 96% or 94% is how you say it. – The way you move your body – What’s your energy? – And your tonality. Versus the word seven percent.
– Correct so drilling that back down that’s a business plan and that’s a key piece of it. – So how much starting at the beginning, how much did, they can download scripts from my site from a myriad of just go to Google and type real estate scripts something will show up, I don’t care. How much time did you spend practicing? How much time did you spend practicing in the beginning and maybe today? – I didn’t spend as much time as I should have
in the beginning and I still don’t.
If I’m gonna be 100% honest and just listening to him and I wasn’t as strategic, I had little kids, I didn’t have any money, I mean there was a lot of other barriers but I could have sold a lot more. And I still could sell a lot more if I spent more time on that and it is totally my cross to bear. I’ll be just a hundred percent honest, but I do listen when I hear people. Where I’m like ugh, it’s like a verbal ninja move, then I record it and I listen to it. I’m just somebody if I had an outline, you have to have your objections and then your train of thought basically that’s gonna split off of that. So if it’s this objection, this objection, this objection or this
objection. How am I gonna handle it based on the personality in front of me. – Bingo. That sounds pretty calculated. – Well it is but I’m like 10% in honestly. I’m upping my game this year. – Okay this was made public on The Tom Ferry Show, so here we go.
So role playing and listen we live in a world today where the vast majority of people are going to relate to what you just said. And they’re gonna look at Jeremy and go ah, ah, ah, right. But here’s the thing right, so they both got there, one got there in year one. One got there in year five, right. – Yeah. – And skills matter, right. What you say matters, confidence matters. You have so much natural bravado and charisma and likability, right, he and I just lack that. So you’re gonna win in that game, right we have to work on this. – She sold six houses in San Diego now, right, I think it’s working. – Yeah I think that they would both like to switch average sales, well maybe you don’t want to switch to his sales price. – Talk about the listening presentation ’cause the vast majority of agents
they’re told this myth. Let buyers finance your listing learning curve. And they think they can go out with buyers and not with these skills and most of them think taking a listing is kinda scary. What would be some hacks or tricks or tips that you would recommend to our listeners for them to up their listing presentation? Whether it’s what shows up before they get there? What they do while they’re there? What they leave behind? What have you found, ’cause let’s assume they all have one.
But what are some things that you’ve done that have made it special and unique so you win more? – Well it’s hard when you first starting, but once you have listings, if you’re doing your job right some personality types really like data. So I pull my list to sell ratio, I pull my cancellations and expires compared to other people and that’s really all that’s gonna speak to one personality type. So one of the coaches I had would say you have your magic bag of things that you pull out for whatever you need. – Felix the cat, remember Felix the cat. Some of you have to Google that. – We like Felix.
– Right, yeah the bag of tricks. – The bag of tricks. – So for the high analytical you’re bringing data. – Yeah it’s all about knowing the person sitting in front of you and what kinds of questions they’re asking and what they’re personality type is in trying to present in a manner that is reflective of those eyeballs. Which is really hard when you first start. So I think it’s
mostly about asking the right questions. That’s how I got off to a good start I think ’cause I asked a lot of questions and then I would repeat their answers.
So Mr. Seller, Mr. Ferry you’ve mentioned that you want to be gone and. – She goes right into the role play. – You mentioned that you want to sell your home for the most amount of money in the shortest amount of time without any hassles and I want to give you all three of those but if you have to prioritize them how might you do that? – I deal with some hassles if I got the most amount of money. – Okay and that tells you right away like how you’re gonna prioritize what you’re gonna give back to them. – Yes and also maybe pricing, pricing options, right. Are we gonna create a bidding war or are we gonna put it at the highest possible price and hope and pray.
So I like that personality types is super big. Is their anything else that you show or deliver at an appointment that you’re just like oh that’s what’s getting them right now.
I don’t mean getting them in a bad, I mean that’s what gets people excited, right. Jeremy you go and them come back, what about yourself? – Can we talk about the failure ratio in real estate? – Sure, please. – Is that a bad thing to talk about on the Tom Ferry show? – I talk about it all the time. – So as a new agent, what they say 87% fail in the first five years and for me I believe the reason for that but what I saw was real estate agents think they’re gonna show houses in their nice cars but they forget that they’re sales people.
– Yes. – And if you’re not a sales person and don’t hone your skills and actually have a sales process not a, I don’t wAnne a talk about cars. But you can’t be cheese but you are a sales person. You have to sell a product, whether you’re selling you, you’re selling your past sales. You’re selling your family, what you’ve done in the community, you’re selling. And so I knew that going in the business and so how I did it is I found a listening presentation that I liked from an agent in Texas I believe. And I had my coach call the agent and say how much money you’re going to have to pay you to give me the Adobe PDF version and he said just email to me. And I clicked and changed my logo and put my pictures in and three days later I had a listening presentation.
– We call that R and D, Rip-off and Duplicate. – But it didn’t cost me a dime but the cool thing was is I actually had a now 24 page document and I looked pretty swag. And we had not sold a house, I had not sold a single house but we
were going in and saying hey myself, my team and my brokerage and my city ’cause I had no past sales. I had to add my brokerage in the mix. – Yup of course. – We sold 77 homes. – Key distinction for a brand new agent. – Yeah I mean if you have no past sales, you have to tell the truth but you can bring your brokerage in and say hey, we have the highest producing team brokerage. We had 77 closings in March, Mr and Mrs. Seller how does that make you feel? We’re really doing great things in your community by the way this is how we get those results. – And when you list your home with me I’m gonna put the power of this team to work for you.
– Absolutely but if you don’t have a listing presentation if you haven’t practiced, if you haven’t role played and you have a little swagger, you’re selling yourself. And if you don’t learn how to sell yourself 87% catch you. – Oh yeah. – That’s a huge statistic. – That’s a big number, it’s 90% failure rate in all small businesses after 10 years. So 87% in real estate is not a shocker especially concerning most people go in saying well I just like people in houses. Versus wait a minute this is the person’s most expensive asset, I have a fiduciary responsibility to be really good. The way you were saying, there’s a million mistakes you can make along the way and I want to protect you. You’re a friend I wanna a take care of you.
So any other hacks on listening presentation. – I don’t know that it’s like a great catchy hack but I think what you said, really matters in terms of you saw something you
liked and you knew you could sell that and so you went to get that. So it doesn’t really matter I don’t think, it’s just having the confidence behind it. My sales manager and my coach said you’re an information broker, you need to know your market better than anyone else and when you have that you’re not as worried. Well the first couple times you are until you’re like wait I really know this and I know it better than half the agents I’m talking to. – Yes. – Confidence just goes through the roof. – So then you have passion, like you can really mess up here, like you need me and you don’t feel that until you feel it and so the only way to get that is to go and see a ton of property and have a lot of conversations. And pick whatever you’re gonna like.
It doesn’t really matter what it is just as long as you got passion behind it right. – Right, I’ve seen that a thousand times with agents, they’re like you know what it is right now staging. Oh my God I’ve got this and you see them light up and I’m like staging’s been around for 20 years. But they just found a stager. – And they sold it. – I have this video app that absolutely makes your home. – And people disconnect to it. – Exactly, so you gotta find something you’re passionate about selling. And if your presentation doesn’t get you fired up it’s not gonna get the clients fired up, right. – That should be a tweet.
– Exactly, we need to tweet that. Looking at the social media queen. All right, so any closing thoughts. You know my hope is that a hundred thousand new agents watch this in the next 35, 40 days. – It’s an awesome industry. – There’s so many people watching this so what’s the one sort of closing thought about what they can do, some motivation, mindset, whatever you want to share, wish them well. – If he can do it I can do it. I just didn’t decide to do it the right way but I’m still here and I have an opportunity to go for next year and if they can do it you can do it.
That really is all it is, you have to have a big why. I had a huge why you know. – Speak to that. – Well when you don’t have any money and you have to go be your own miracle for your family you just do period and you need something. You need a reason why you’re doing this and why you’re gonna go hustle ’cause it is relentless and it does break you down unbelievably.
You have to be tough and resilient and bounce back up really fast and you have to have people around you, like you that will help you. And that you’re pouring into your mind every single day and I would also say fight for your culture. That was a big thing my coach was really, it took me awhile to see that until I let some people
off of the team that didn’t belong. And then I really saw like this can really oh wow this can really happen, it’s not just special for them. It’s not just special for them, they just fought for their culture. And that’s kinda further down the line but fight for your own culture first and then the people you bring into your universe.
– And fight for your family right? – Yes exactly. – Closing thoughts? – I think the parting thought I would have is what a terrible thing it would be in my opinion to have a listening presentation. To put all this energy into it, create a business plans and then miss I think the most the most important step and that’s to be extremely genuine. – Yeah. – You have to be so
genuine with people, if you don’t care about people and don’t have commission breadth if you’re a new agent.
Just put it aside, if you can be genuine all of the other stuff that you have comes alive. Your listening presentation comes alive, who you are, what you’re doing. If you care about them truly from the heart you’ll win. – Can’t say it any better than that, you guys were amazing. Thank you so much for watching, remember always your strategy matters and now more than ever your passion rules.
And if you know someone that is less than five years in the business forward this to them immediately. And they will know that you love them. All right see you guys soon. Hey it’s coach Tom Ferry, have you been considering hiring a coach? If so click the link below and check out what we do. (instrumental music) .
– What’s up guys? My name’s Aaron Massey, and today I’m here to talk to you about my top five home improvement hacks. So, when we talk about home improvement, there are two things that are really valuable. Time, and money, These five things that you can do around the house that save you either one, or the other, or possibly both. So, let’s jump right in. The average home uses 45% percent of its water in the bathroom, with 27% coming from the toilet alone. Even water-wise toilets can still use up to gallons per flush, so here’s a water saving tip. Fill up a one liter bottle with water, and place it inside the back of the tank. The tank will need about one less liter to fill up each time, saving you around one liter per flush. It may not seem like that much initially, but it will add up over time. It doesn’t even have to be a bottle, it can be anything that fits inside the
tank, and takes up a significant amount of volume, but doesn’t interfere with the toilet’s ability to flush, and obviously leaves you enough water that you can still flush, in effect.
If you have to flush the toilet multiple times just to get something to go down, obviously, that’s not saving you water. Another water saving tip, is to use a greywater bucket in the shower. Now, it’s not glamorous, but capturing the runoff from your shower, and using it to irrigate your plants around the home, can add up to substantial savings overtime. So, let’s say you need to mark a circle of a certain size, but you don’t have a compass. You could rummage around your house for a jar, or something that’s the right size, but ain’t nobody got time for that. Instead, grab
your speed square, most speed squares have a little notch in the corner, that allows you to make a quick and easy circle. Place the finish nail as your center point, and then place the notch of the speed square around it. Let’s say you need to mark a four inch diameter hole. Using a pencil at two inch mark for your radius, hold it carefully against the square, and spin the square around the center point, and boom, just like that, the circle is done.
Here’s another handy tip for your speed square. Let’s say you’re working around your house, and you either don’t own a chop saw, or you don’t have one nearby, and you need to cut square cuts on your
lumber, so everything lines up. Use a speed square to act as a saw guide, so you can cut a perfectly square 90 degree angle, every time. There are few things more frustrating than working on something, and the screw keeps falling off the screwdriver. Now, you could go spend a bunch of money to get a new magnetic screwdriver set, or you could just magnetize the one that you have. Grab the screwdriver, and a magnet. I’m using the magnet on the bottom of this magnetic parts tray. Drag the screwdriver over the magnet in one direction, rotating the screwdriver a little bit with each pass.
Now, you’ve got your self a magnetized screwdriver, that will hold on to that troublesome screw, and now you can also use it as a magnet to pick up small metal objects in hard to reach places. Extension cords are essential for any home improvement project around the house, but if you’ve been wrapping and storing them like this,
you’re doing it wrong, and you’re shortening the life of your extension cord. Not only that, but you’re probably regularly having to untangle the cord as well. Here’s how you should wrap and store them. It’s called the over/under technique, and it’ll save you a headache, next time you go to use it, and also save you money, by extending the life of the cord. With this technique, the cord lies nice and flat on the ground, and can easily unravel when you need to, without getting tangled.
I recommend typing a piece of string around the female end of the cord, that way you can keep the cord tied together, and it stores nicely. In addition, when using your extension cord with power tools, tie a knot in the cord to keep it from coming unplugged. It’ll keep the tension of the cord at the knot, and keep the prongs from being bent, if you’re moving it around. Let’s say you want to hang something on a wall, but you don’t know were a stud is. You could try the old knock-knock
technique, and try and figure out where it is that way, or you could measure every 16 inches from a corner to try and layout the studs that way, or you could buy one of these stud finders, which, depending on how much money you spend on it, could be hit or miss anyway. But, did you know you could also find a wall stud by using a refrigerator magnet? Grab a magnet off the fridge, and use a piece of painter’s tape, and make a little handle for it.
Drag it across the area of the wall, you want to hang your picture or shelf, and the magnet will find the metal fasteners used to attach the drywall or plasterboard to the wall. Once you find a fastener, you can use a level to mark a vertical line, if you need to install something lengthwise. If you don’t have a level, you could always use a piece of string, with a little bit of weight on it, attached to the magnet, and that’ll give you a vertical line. To mark the next stud over, mark your first position, and then use your magnet to find the next stud. Use a level to connect the two if need be. So, there you have it. Hopefully, these five tips will save you time, money, or help you out with your next home improvement project. If you liked this video, please hit that like button, and leave a comment down below, and let me know. Be sure to subscribe for more content, and for more home improvement hacks and projects, visit my blog at mrfixitdiy.com.
Thank you guys so much for watching. I’ll see you next time. Hey guys, my name’s Aaron Massey, and today I’m gonna be building a cold brew coffee tower. (upbeat music) .
– On this episode I talk about turning points, content, real estate, and chugging. (upbeat music) You ask questions, and I answer them. This is the #AskGaryVee Show. (upbeat music) Hey everybody, this is Gary Vay-ner-chuk, and welcome to Episode 36 of the #AskGaryVee Show. Fun fact about the number 36: it’s the last time I’m doing a fun fact about a number. – Barry asks: “Gary, love to hear your opinion on whether a PR company or a person should be overseeing social media for a business.” – Barry, great question, and before I even answer it, I just want to thank you for being a long time interactor friend with me. I don’t like using the word fan, but I say it sometimes, it just slips. Barry, I’ve always enjoyed our conversations on Twitter over the last four years, so thrilled to have you on the show. I think I know where you’re going with this question, which is the notion of, VaynerMedia was built on coming into companies and taking the social media away from PR companies.
Some of the bigger PR companies in the world right now have built out social media departments and they’ve done a nice job, to varying degrees. I wanted to answer this question because I want to get people around the psychology of the difference between PR and social, and why I do think that, of course there’s people, hundreds of people in this company have worked in PR before, so there’s some great things about PR. Being able to handle pressure, the speed of it. The difference though, is PR is very B2B. When you’re a PR person and you’re working with a client, the Yankees, you’re trying to get them press in the New York Times, The New York Post, ESPN. You’re working directly with a human being who’s the gatekeeper to make a decision. When you’re doing social, you’re dealing with all the fans, and it’s much more B2C. So I don’t have a problem if a PR person or company is doing the social for a company or individual, I just want to make sure they have a different gear in their brand understanding, brain, not brand, but that was an interesting slip-up.
I just want to make sure they have that gear to know that they need to be looking at this as a B2C game, versus the B2B game that is PR. – eastcountytoday says, “Gary, love the iTunes touch. When was the moment you knew you would be okay when starting your company?” – East County, right? That’s a little bone thugs reference to episode, I can’t remember. East county, the moment I knew that I was gonna make it was the first day I walked into my dad’s liquor store. And the reason I decided to answer this question and trying to find value for everybody watching other than me bragging about that I had the bravado from day one was, the notion of not even worrying about that moment.
Meaning, one of the biggest things that I’m trying to teach, I’m turning a lot today. One of the things I’m trying to teach all my management here at VaynerMedia, and all my founders in my start-up investments and my co-founders in companies that had meeting with my co-founders at Resy last night, the number one thing I keep telling everybody is to not worry about the things that don’t matter.
Worrying about or trying to figure out, this is the moment when I made it, is something that I think cripples people, and I just don’t even think about those things. I could answer this question two ways, which are the two right ways, which is one: The moment I walked into my dad’s store, because I had that confidence, or I could answer the other way that’s equally as true, pulling on both sides like a bridge, which is, I haven’t made it yet.
They both are right, and the truth is, outside of this question, I don’t think about it at all, ever, period. And the reason I’m answering the question is because I’m trying to get as many of you who are watching the show right now to not worry about those things. Worry about executing, worry about feeling good about your life, don’t worry about making it. Because making it is an outside force. The inside force of you just doing it is what you should be focused on. – Kyle asks, “Gary, is there a way to drive traffic to a website when posting content directly to Facebook?” – Kyle, yes.
(bell ringing) As you can tell, that Facebook post on my fan page drove a crap load of traffic to my Medium article, which is content. I answered this question because I wanted to show you raw details because I think raw details is even a deeper version of this show, and I continue to try to go deep within myself to really drive you value, especially because this is only a 50 episode experiment. Just kidding. And so, the answer is absolutely. Facebook is actually probably one of the biggest drivers of content awareness outside of itself to other destinations in the world right now, so the question is, how do you do it organically, how do you do it in a paid, targeted way? What I just showed you was organic. I have a pretty big foundation of 150,000 fans on that page, but there’s people that I’ve seen post content that have 800 fans, and enough people shared it and enough people liked it, enough people commented it and shared it not only within Facebook but outside of it, that it created fire. Facebook is content awareness infrastructure in a 2015 world. So not only is there a way, I think it’s one of the singular best ways, and so I would highly recommend making an investment in Facebook fan pages, recognizing the distribution opportunities that it creates for content you’re putting outside of its network.
– Hey Gary, I’m a realtor, and our team puts out a lot of video. (bell ringing) – Ha, the ding. – In Episode Eight you said it was important to put up daily content, so my question to you is, if you were a realtor, what kind of daily video content would you produce? – So that was a tremendous video. Let’s all at the VaynerNation pay attention to multiple things, including he was wearing the R.O.I. of your mother T-shirt, the fact that he dinged the jab-jab-jab in the background, a random man walked by in the background, which is a reference to some of the stuff we’ve done on the show. If you’re listening on the podcast, I highly recommend you go to YouTube and watch this episode just to watch this video, ’cause it was tremendous. My answer is very simple. If I was a realtor, the thing that I would do more than anything is actually review the area around the places where I sell homes.
Let me explain. If I’m selling homes in Millburn, New Jersey, I’m putting out a daily piece of content reviewing the school, then I’m interviewing the individual teachers if I can get access to them, then I’m reviewing every local business, the Subway shop, the wine shop, then I’m interviewing literally people that have lived in the neighborhood for 50 years. I’m putting out content to make you romantic around the stories in the area, because people pick them for utility.
What I mean by that is, convenience of transportation, how quickly from the office, but they also pick because of the school systems, and there’s a lot of data out there on that, but how about making it a little warmer and interviewing Miss Robinson the third grade teacher,. And then obviously kind of the amenities around it, the playground, the best stores. I remember a realtor telling me that people moved to Short Hills because of Wine Library. I thought that was cool. It felt like such an anchor to that area. And so what I would do is daily content on the 20 mile radius or 10 mile radius around the area where you sell the homes.
The stories that are tucked away in the businesses and the school system, and the iconic neighbors that have been around forever, those stories are the narrative that will create emotion which will be on a tipping point scale, on a 50/50, may be the thing that tips someone to buying your home. – Sean asks, “Gary, most big successes have a huge turning point where things really take off. What was that turning point for Wine Library?” – Sean, great question. I guess there were some turning points when the Wine Spectator ad that we ran, the first New York Times full page ad, the time I reset the score and took 50% of the beer off the floor and added more wine, when I started WineLibrary.com, the day I started the email service, the day I jumped into Robert Parker’s forums in ’97 and became part of the internet community around wine, the 2000 Bordeaux Vintage, when we bought heavy, when I first started promoting wines nobody ever heard of on email, Richard Partridge Cabernet comes to mind, when I hired Brandon.
As you can tell, there are many moments that we made it, but it was just trucking along, building on top of each other step by step. My friends, if you listen to two of my answers on this show, you understand one very interesting thing about me, which is, I may have the energy of the hare, but I am the tortoise. (bell ringing) You know what I’m putting up there, right? That beautiful thing you did, Zak. Show Zak. You did a very nice job on that one. For everybody listening, I’m pointing to the tortoise and hare image I put out on Instagram.
Go check me out on Instagram/garyvee. Anyway, when I made it, the turning point moment, everybody who’s watching and asking these questions are looking for this sign, like I saw the sign, It’s not that. It’s head down, you love and believe in what you do, and you just never think about those moments, you just keep trucking along. It’s lunch pail mentality, it’s old school Eastern European put-in-the-work mentality. I don’t think about these things, guys. The Fortune 40 Under 40 that just happened, is that a turning point in my career? Sure, some people now think of me differently ’cause I’m in the context of those people, but it’s not. It’s just chug and chug and chug and chug and chug and chug and chug and chug, And so chug. Thanks for watching the show. You like that DRock? (giggling off camera) Don’t edit that part, I want your giggle in there. Thanks for watching the show everybody. Episode 36 in the bag. Question of the day. (sighs) You know, to use this whole theme of the show, question of the day, very simply, do you think you’re a chugger, or do you think that you had a turning point moment, and if it was, what was that? And by the way, Episode 35, we dropped off of the momentum of Episode 34 on the banter.
I’ve told you about the banter. I can’t be in this situation where I have to yell at you about banter and then it happens and then you fall off your next episode. I expected maybe 15 episodes, and I’d have to talk about banter again, but the community, get in the comments. Get in the comments. Thank you. You keep asking questions, I’ll keep answering them. Oh crap, wait, subscribe! I need subscriptions because I can’t push this many right hooks in social, so subscribe! .